A Design for Manufacturing and Sustainability project that focuses on redesigning a toaster to optimize its usability, manufacturability, and feasibility.
Problem Statement: Redesign a toaster to optimize its assembly and manufacturing processes along with its usability
Personalizing the problem statement
Anna is a single mother who is living in New York with her 2 kids, Joe and Dylan. Anna recently quit her teaching job once she realized that she would rather invest her energy in taking care of her kids. After quitting her job, Anna has the time to wake up every morning to wake her kids up and prepare a sandwich for each of them to take to school. However, as she does that, Anna struggles to manage the time so that she can do all the tasks at the same time, especially since she is paranoid about leaving kitchen appliances unattended. As a result, the kids might be late due to their inability to wake up on time or due to their mother’s inability to prepare the sandwiches for them. In other cases where Anna is extremely rushed, she ends up burning herself. Now Anna believes that toasters are designed in such a way that if she were to maintain her current lifestyle, she would have to reconsider her priorities and the quality of performance that would satisfy her expectations.
User Journey Map: Anna’s typical mornings
The User Journey Map highlighted potential opportunity gaps and the user’s satisfaction with their experience. The highlighted problems are the ones that the team tackled and addressed in the redesign
Translating the User Journey Map
The functional requirement flow chart analyzed the user journey map and process flow of using a toaster to capture the potential areas of improvement that would enhance the user experience while maintaining its functionality
The Quality Functional Deployment mapped the customer’s specifications against the technical specifications to determine suitable Key Performance Indicators that assessed the effectiveness of the redesign
The analysis and assessment of the current toaster’s efficiency, manufacturability, and feasibility
The ideation process that led to the design of the modified toaster
Sketch of the final, optimized toaster
Verification of the solution’s effectiveness
Full project report is attached here.
Team: The OM
Members: Sara Al-Megbel, Chen Li, Ranveer Katyal, Mutiat Alagbala, William Lawton, Ivan Zhu
Individual Contribution: User research, Quality Functional Deployment, Ideation of potential redesigns, product efficiency and life-cycle assessment of current design, functional decomposition, material selection